Incy Interiors Chatswood Store Fit Out

Posted by on Jun 12, 2014 in blog | 0 comments

Incy Interiors Store Facade Design

Proposed Incy Interiors Store Facade Design

Marj from Decor Project and I have been secretly working on a big retail store design job together for the past few weeks and I can now share where we’re up to with the project. Kristy from Incy Interiors had been hunting around for a shop in Sydney for some time, after a few months of searching the perfect spot was found and soon the first Incy Interiors Sydney store will open it’s doors. We are still in the stages of submitting plans but here’s a little look at some of the drawings that are shaping up to be a pretty awesome looking store.

We have gone with an industrial Hamptons feel with lots of black, grey and white throughout the store. We’ve incorporated some chalkboard paint, copper patina finishes and oak timber flooring. It’s all the finishes my dream house would have so I’ll have to try not to move straight in when it’s done!

When putting our design concepts together we had to be mindful that the Incy Interiors furniture would be doing most of the talking in the space and the finishes and fixtures around them had to do them justice. Their furniture ranges are really beautiful so it’s important that each piece of furniture has plenty of room around it so customers entering the store instantly know it’s a furniture store.

As with all projects we’ve stumbled upon certain issues here and there and no doubt there’s still more to come but they can’t be helped and you just have to find another way through! It’s a bit like renovating a house, you never know what you’re working with until you start doing some digging.

Incy Interiors Fixtures & Finishes Mood Board

Incy Interiors Finishes Mood Board

As the project progresses I’ll be sharing more and hopefully soon I’ll have some photos of work starting in the store. We still have a long way to come but we’re hoping to move quickly once plans are approved!

Stay tuned!

Emma x

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How To Wallpaper A Kid’s Room

Posted by on Jun 5, 2014 in blog | 0 comments


Jimmy Cricket Wallpaper

I was recently introduced to the Jimmy Cricket range of wallpapers seen above - seriously that watermelon wallpaper is AWESOME so if you are one of my clients, look out, I might force this on you and your child in the near future.

I’m so glad that wallpaper is a trend that hasn’t died down, it adds so much to a room, it’s like a giant piece of art for your child’s bedroom wall and when they come in patterns like the ones above why would you deny your child such an awesome piece of art on their wall?! So I thought I’d share my top tips for selecting wallpaper for children’s bedrooms. 

Picking the Wallpaper

Wallpaper is obviously a pretty permanent piece of art for their room so you really only get one go at getting it right. If you’re feeling brave have fun with it and go with a geometric pattern, a fluro pop or a fruit salad feature. If you’re worried that your child will out grow unicorns in a few years go for a softer colourway like mint, peach or lemon in a more classic pattern like a stripe, clouds or birds – these will last through transitional stages and if you get it right they’ll still love it into their teens!

Wallpaper The Whole Room?

Painted feature walls are slowly becoming a thing of the past but wallpaper feature walls are still hot to trot. Obviously this also comes down to your budget but I think wallpapering one wall can look just as fabulous as the whole room. Use the longest flattest wall in the bedroom as the wall that the bed rests against, that’s the wall you want to wallpaper so you’re framing the bed nicely and creating symmetry in the room. It should also be the first wall you notice as you enter the room, no point wallpapering the wall the door is on, you’ll never see it!

How Do I Wallpaper It?

My last piece of advice for wallpapering a kids room is to hire a professional to hang the wallpaper. I have attempted wallpaper hanging once in my life and I have sworn I’ll never do I again. It’s worth paying someone else to do it properly as gluing and sticking paper especially patterned paper is now my idea of what Chinese torture would be like and you’ll never get it perfect so do it properly the first time and pay someone else to do it.

Any other tips you can share from your wallpapering experiences?

Emma x

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Space Healing – A Designer Renovation

Posted by on May 17, 2014 in blog | 2 comments


Confession time, I don’t read much. Don’t get me wrong, I love a good novel, I just never make the time to read one. Running a small business and working part-time as a buyer and stylist for an online store means down-time is rather rare for me and I don’t work the usual 9-5, it’s more like 9-5 then 5-9. For me, I am such a visual person that I find reading a bit annoying and frustrating, just show me the picture so I can understand what you mean! I learn by looking, not by reading. Which brings me to the point of this post, my very first boss in the interiors industry Bronwyn Poole (founder of Touch Interiors & Complete Pad), sent me a link to her latest blog post all about how she ‘healed’ the Cremorne home she shared with her husband and three children to work with what was already there. It’s a three part blog post so you’ll need a cuppa ready before you click through but it’s honestly one of the most powerful blog posts about interior decorating that I’ve read in a long time, possibly ever.

In the posts Bron describes how she opted to work with the space she had available to ‘heal’ the space rather than undertake a massive renovation upon moving in. This is something I’m fascinated with, I love houses with character and soul. I can appreciate the simplicity of a minimalist modern home but I could never live in one. What I love most about my job is getting a peek inside a whole range of houses from narrow terraces built in the 1800′s to brand new $1 million builds. But it’s the older houses who have had various people over their lifetime love them outside and in that I am most interested in.. Each new owner brings new perspectives to the house so over time the house has various stories to tell of bygone eras…If walls could talk, I would certainly be listening.

One of my favourite things to do is to walk around certain suburbs and look at the houses, it’s always the older houses with established gardens that I want to knock on the door and ask to be shown around….. The other fascinating thing is how over time older houses have evolved. I am actually not a fan of open plan living, I much prefer to have things like kitchen, living and dining separate. This is something Bron faced with her home, how to do an older house justice yet heal the spaces within the home that weren’t quite working for her and her young family. There are many photos to accompany the blog so you can see exactly what I mean as you read through.

I will stop my essay here, but I really encourage you to click through and read about Bron’s journey, it’s opened my eyes to think about how I approach entering a new space to decorate with a little more awareness. I’m working on a project now that is very appropriate for this new way of thinking and I will share more about it when I can.

Emma x

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10 Apps for Interior Stylists

Posted by on May 12, 2014 in blog | 2 comments


Apps for Small Business

If it wasn’t for the iPhone and some great apps, I wouldn’t be able to run my business from anywhere in the world. I’ve compiled a list of my top 10 apps that keep my business running. I’d love to hear what apps you use and love, I’m always on the look out for more!

1. Dropbox – it’s the easiest way for me to stay in touch with various freelancers that work for me – we sync folders and know what needs working on or what’s been completed.

2. Mail Chimp - I create my newsletters with Mail Chimp and the app lets me track how the newsletter is performing once I hit send.

3. Big Cartel Checkout - I often hold stalls at markets where I sell my cushions and other bits and pieces so this app lets me process payments using customers credit cards and means I don’t need to bother with cash or credit card machines.

4. Room Planner – this one is for the iPad and allows you to create floor plans very easily – great when trying to explain to clients how their new furniture will look.

5. Feedly – how I keep track of all my favourite blogs.

6. Pinterest – keeps me entertained when waiting for a client meeting!

7. Overgram – lets you write captions and add text on top of photos – great for social media images.

8. Xero – Best accounting software out. And the app allows me to invoice on the run.

9. Eventbrite Entry – when I host decorating workshops or shopping tours this app lets me tick off everyone as they arrive so I know who’s arrived and who’s late!

10. Producteev – a great task management app that I can share with freelancers.

What are your lifesaving apps?

Emma x

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NEW Rural Workshop: Oaten’s in Casino NSW

Posted by on May 8, 2014 in blog | 0 comments


Oaten’s Decorating Workshop

I’m extremely excited to announce that I will be hosting a decorating workshop in rural NSW this month. Oaten’s in Casino NSW has asked me to host a fabulous workshop and high tea in their store!

Oaten’s and I have teamed up to show you how to decorate your living space, pull together all your inspirations, clippings and pinned pages you have collected over time and create a space you’ll love.

I will be showing you how to effortlessly put a look together, how to identify your style, plus general decorating 101 tips and tricks. You’ll walk away from the workshop with a mood board specifically created for a room in your home that you’d love to spruce up, and a head full of inspiration and ideas that can be put into action as soon as you get home.

WHEN // THURSDAY 29TH MAY, 9.30–12.30PM
COST // $149
INCLUDES // A scrumptious high tea will be served halfway during the workshop. You will receive $50 in-store credit at Oaten’s to be used on the day PLUS you will go home with a goodie bag valued at over $150!
BOOK // Ticket Purchase Information here.

All materials for the workshop are provided, but please bring along any photos of your home or floor plans to discuss your specific decorating concerns with me. PLACES ARE LIMITED (so that I is able to spend as much one-on-one time with each of you as possible).

Book tickets here. 

Emma x

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