After many months of secret squirrel meetings I can finally reveal some seriously beautiful rugs I’ve co-designed with Urban Road. I thought I’d post up the professional shots taken last week on location in Casino in country NSW as well as a behind the scenes look at how a photoshoot like that comes together. *Hint* lots of organisation and lots of dedicated people – there’s no “I” in team!
Suzie the Director of Urban Road and I had a number of meetings to come up with the designs and colours for the rugs, and luckily we were headed in the same direction from day one. We wanted to create rugs in designs that haven’t been seen anywhere else before, for starters they are digital prints on rugs, not your regular flat weaves or polypropylene so they had to be special. We were inspired by Palm Springs and the California desert with many of the designs. (I’m actually heading to Palm Springs in just under a fortnight!!)
After a few changes here and there to colours and saturations we had our 9 rugs!! Last week we shot the catalogue and here’s some insight into just how big a production it is to shoot a few pictures for a catalogue.
We shot the rugs at the Oaten’s Casino store as we had access to ‘pods’ that were perfect little studios, the only problem was switching up the backdrops so the very talented Maree (pictured above in blue) bought some large pieces of plywood and painted them in all sorts of complimentary Taubmans paint colours. We then tacked them onto the walls and the wonders of Photoshop meant we didn’t have to paint the entire wall each time!
Each rug design required a whole new look, fortunately we had 4 pods to use as mini studio set ups so I got to work putting the sets together while the others were being photographed. It was a big shoot that required loads of organisation and dedication. We didn’t rest until the shots were absolutely perfect…I may have put my feet up at one stage
The Taubmans colours we used were Steeple Grey, Sugared Peach, Still Tidewater & Elegant Evening (my favourite!).
All of the above photos resulted in these stunning collection of professional shots….
Aren’t they beautiful!? I STILL can’t decide on a favourite design, one minute I’m in love with the leopards, the next the pink spliced stripe!
I hope you’ve enjoyed seeing what is involved in a photoshoot of this size! These beautiful rugs will make their debut at Life In Style on Thursday this week. They are available in 200 x 300cm – the ideal size that will suit most room sizes and will retail for $749.
If you’d like to pre-order a rug please pop your name down on the Urban Road website so you’re first to be notified.
Emma xRead More
As a seasoned shopping tour guide (it’s about time I got that added to my business card!), I’m thrilled to share that I will be hosting another shopping tour in August but this time it’s in Los Angeles! Yep, pretty exciting stuff! We’ll be touring around LA’s best homewares stores in Brentwood, Santa Monica and Venice on a private bus just for us. Some of the shops we’ll be visiting include: Sugar Paper, Calypso St. Barth and of course West Elm. Some shops are even offering exclusive discounts! You’ll receive a goodie bag at the end of the day too filled with lovely things and we’ll stop halfway through the day for lunch and a drink. If you are interested in joining us please contact Loni at Adore Magazine for more details. It’s a great way to get to know the LA shops if you are in town visiting or if you’re an LA local why not join us for a day of convenient shopping (no fighting for a car park!).
WHEN: Friday 22 August, 10am-5pm.
WHERE: Brentwood, Santa Monica and Venice, LA
STANDARD TICKET: $125 for standard ticket
(includes goodies bag, lunch + charter bus)
VIP TICKET: $180 for VIP ticket – only 6 available!
(includes Adore book, goodies bag, lunch + charter bus)
CONTACT: To book in email email@example.com
Places are strictly limited so get in quick.
Emma xRead More
I come across a lot of beautiful things each week in my job as a Buyer for The Home not to mention all the things I find when I’m sourcing for clients for Nest. Here are three brands I wanted to share with you for either having generally awesome people behind the brand (Fromage La Rue, hi Sarah!) or for doing something outside the box with a standard product (One Nautical Candles)…You’ll see why below!
One of the categories I look after for The Home is candles which is pretty convenient considering I am more than obsessed with candles. Just last week a new candle brand called One Nautical Mile started following me on Instagram. They are using the most gorgeous candle glasses and have the most fascinating sounding scents such as Leather & Frankincense, Coffee & Coco Bean and Coconut & Buttered Rum. Oh and isn’t the branding just too cute!?
I’ve long been a fan of the vintage marquee letter lights from Fromage La Rue for ages and they’ve just launched a petites range of symbols (and petite letters launching soon!). They ship Australia wide and to NZ and did I mention they are only $149. They come in sweet little shapes like hearts, stars, clouds and a lighting bolt – Harry Potter would have loved one! There’s even an E!!!!
And lastly, boutique wallpaper brand Quercus & Co who hand paint and hand draw their designs have release a new range of wallpapers. I’m seriously considering buying some wallpaper and framing it, it’s like art for your entire wall!!
What have you discovered lately that you’re obsessing over?
Emma xRead More
If you’re in the middle of decorating a nursery this sale will be of great interest to you! Boutique kids furniture brand, Incy Interiors is having an EOFY sale with 20% off selected items such as cots, side tables and big kid beds too. Run, don’t walk because the sale ends this Sunday 29th June.
Emma xRead More
Fun stationery brand Typo has just launched a new homewares category called The Hall. I asked Jessica, Typos Head of Trends (what a cool title!) to tell me a little bit more about the reason for the new category and where they find their inspiration……
1. What prompted the need to start a homewares branch of Typo?
Our loyal customers have been asking us for years and the timing was right to bring our soul & personality into a homewares range that is accessible and affordable to all.
2. Where did you find inspiration for all these beautiful pieces?
For this range we were inspired by craft techniques of yesteryear and how we could re-imagine them for today’s market place. A marriage of concept ideas and technique from the past with colours, patterns and textures to suit today’s home. Our brand is all about personality and soul. It’s important that what we bring out have honest, authentic sensibilities, that it feels special. We have tried to implement that thinking in our products. We also follow the market trends, young up and coming designers, catwalk and trade fair info and then amalgamate this into our view of the world to suit our customer’s homes.
3. What is involved in organising and styling a shoot for the promotional pics?
The shoot was a lot of fun and involved plenty of painting (everything from blue walls to white bananas!), Sourcing great props, having an amazing relationship with our photographer, and of course – LOTS of Hall product!
4. What’s your favourite part of your job?
The design process – being inspired, working out the shapes, designing the product, working with the suppliers on actualising the vision, and then holding the end product in front of the team and hearing them go ooooooohhhhh aaaaaahhhhh!
5. If you could travel to one destination to get inspiration for your next range where would you go?
India, I have never been but their craftsmanship in textiles and metals are amazing. They are also not afraid to use bright colours so I am sure if could find lots of great ideas there.