Emma Blomfield

Emma Blomfield is an experienced interior stylist and homewares buyer with an incredible knack for taking a client’s vague idea, quickly sourcing the perfect furniture and homewares and helping them create what they didn’t even know they wanted. She is passionate about making stylish interiors affordable and accessible to everyone, no matter their budget or where they are in Australia, and she has plenty of delighted clients.

Already working in both the online and interior design industries, Emma was a stylist for an interior designer who had an online store when she came up with the idea of starting her own affordable interior decorating business with a focus on e-decorating, and Nest was born.

Many of her friends in their 20s and 30s were buying their first homes and wanted advice on how to create stylish interiors on a budget. Emma was passionate about making this a service that wasn’t only available to the very rich, as is often the assumption. There were plenty of people out there wanting a stylish two-bedroom apartment or even a studio.

With a degree in business and marketing and diploma in interior design, Emma was able to create the perfect online service, although she can still visit Sydney clients in their homes if they prefer.

Emma is an ideas person who likes to suggest rather than do. And she certainly doesn’t tell people she knows their home better than they do. “I wanted a more relaxed and casual service than hiring a decorator who does everything,” says Emma. “I want the client to have a lot of input in the look and feel of the home, after all it’s their sanctuary not mine.”

A self-confessed “design nerd,” who was obsessed with interior design even as a kid, Emma makes interior decorating something affordable and non-threatening for everyone. Sometimes it’s even fun!